Our Journey Began with Triathlon

Triathlon consists of three disciplines—swim, bike, and run. It's not just about endurance; it's about adapting to different climates, terrains, and natural environments while facing challenges. The entire planet becomes the arena, as if the Earth itself stretches out before you.

This sport embodies the unity of nature, humanity, and the environment, which is why we chose "3" as the core element of our brand.

The "X" represents the unknown—just as we embrace challenges across every stage: land, sea, and air. We are a sports brand ready to face the unknown, pushing the boundaries and exploring new possibilities.

We are here to bring new elements to your sports life, constantly seeking fresh opportunities. Our brand name, "3X", reflects this vision simply and clearly—aiming to be a presence that communicates our philosophy, no matter where you see us or who sees us.